Brandgate Group Secures Exclusive Partnership with Bjorn Borg to Expand Across the Baltic Region.

Brandgate has signed an exclusive distribution agreement with Bjorn Borg to scale operations across Estonia, Latvia, and Lithuania, with a shared strategic objective to place Bjorn Borg among the top five premium training and sportswear brands in the Baltics.

24 JUNE 2026
Bjorn Borg partnership
Baltic region expansion

Top-five premium training and sportswear objective

24 JUNE 2026

Brandgate Group Establishes New Helsinki Showroom to Accelerate Finnish Market Growth.

Brandgate has opened a new showroom at Fashion Centre Finland in Helsinki, giving Finnish retail partners direct access to the portfolio including FILA apparel and footwear, Esprit footwear, and newly integrated GAP collections.

03 JUNE 2026
Helsinki showroom launch
Finnish retail partners

Direct market access for key Finnish accounts

03 JUNE 2026

Iconic Brands Nordic Secures Exclusive Partnership to Expand GAP Brand Across Nordics and Baltics.

Iconic Brands Nordic, the joint venture between Brandgate Group and Tristafan, has signed with GAP Inc. to drive wholesale and retail expansion and launch dedicated e-commerce platforms across Nordic and Baltic territories.

17 MAY 2026
GAP expansion in Nordics and Baltics
Exclusive rights for GAP

Exclusive wholesale, retail, and e-commerce rights

17 MAY 2026

Brandgate Announces Strategic Partnership with Iconic Running Brand Saucony Across the Baltics.

In cooperation with Saucony's Nordic distributor Gerisale AB, Brandgate will lead distribution and development of Saucony Performance across Estonia, Latvia, and Lithuania with the objective of building a top-three running footwear position in the region.

08 APRIL 2026
Saucony Baltics partnership
Saucony performance rollout

Performance focus across Estonia, Latvia, and Lithuania

08 APRIL 2026

Brandgate Poland Secures Strategic Agreement to Launch True Religion in the Polish Market.

Brandgate Poland has officially signed a landmark partnership agreement with the iconic global denim brand True Religion, targeting a premium retail rollout with standalone stores and selective distribution through top Polish multi-brand boutiques and online channels.

11 MARCH 2026
True Religion partnership
Poland launch

Standalone stores and premium wholesale rollout

11 MARCH 2026
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